Puraai - Panther - Caramel

Puraai was born in 2020 merging the creative spirit of two young Italian designers, moved by a constant research for something that could have represented them thoroughly; finally, they found inspiration for the brand during a trip in Japan.

At the end of a day spent discovering and studying the latest trends in Tokyo, they were attracted by a small detail on a recyclable plastic bottle.
The logo is part of the Japanese character used to identify a recyclable product, a very dear concept for both to which, today more than ever, everyone should care about.

Puraai is a brand firmly rooted in sustainability, committed to using as much as possible materials of organic origin or with recycling percentages.Each footwear item incorporates a significant proportion of materials sourced from previous usage cycles, starting with the sole made from recycled rubber.

Puraai’s philosophy is based on cruelty-free ethics, and all its models are free from materials of animal origin, ensuring Peta Approved certification.